Results, with the screenshots to match

Locksmith · Boone, North Carolina, USA

A Boone locksmith quadrupled its weekly visitors, and kept them engaged

Google Analytics 4 · Last 7 days

A 303.8% week-on-week increase in active users for a single-location locksmith in Boone, North Carolina: the solid line is the current week, the dotted line is where the business was before.

The number that matters more sits next to it: average engagement time rose 17.8% at the same time. Traffic growth usually dilutes engagement, because volume arrives before relevance does.

Here both moved together, which means the extra visitors were the right visitors: people in and around Watauga County who stayed, read the service pages, and had a reason to call.

In a small market like Boone that is the whole point: not more strangers, more of the few hundred people a month who actually need a locksmith.

Pest control · Birmingham, UK

Birmingham pest control: from invisible to 151 clicks in a single day

Google Search Console · 3 months

This is the clearest before-and-after in the set. For the first two months the lines sit flat along the bottom of the chart. The pest control company existed, but almost nobody in Birmingham was finding it, and the phone reflected that.

From late September the curve turns and does not come back down. Average position climbed to 8.2 and impressions reached 270,000 across the quarter: the point where a business stops competing for scraps and starts appearing for the searches that actually convert.

The single day highlighted on the chart tells the story better than the totals: 151 clicks and 9,292 impressions from one day's search, at an average position of 7.3. Pest control is seasonal and spike-driven; being visible on the spike day is the whole game.

For the owner the change was not a number on a dashboard. It was enquiries arriving every day instead of every few weeks, from people across the West Midlands already searching for exactly what they sell.

HVAC · Kansas City, Missouri, USA

Kansas City HVAC: a 6% click-through rate, triple the usual benchmark

Google Search Console · 28 days

This one is about efficiency rather than raw volume. A 6% click-through rate is roughly three times what most local businesses see, which means nearly every impression this Kansas City HVAC company earns turns into an actual visit.

That happens when the listing and the page titles speak directly to what the searcher wants (furnace repair in January, AC replacement in July), so the right people click and the wrong ones do not.

1,120 clicks from only 18,500 impressions is a far better trade than ten times the impressions at a fraction of the rate, because an HVAC owner's scarcest resource is technician hours, not web traffic.

The result is a smaller, sharper stream of Missouri homeowners who close at a much higher rate.

Concrete services · Redmond, Oregon, USA

79.9K impressions for a Redmond concrete contractor from the engine competitors ignore

Bing Webmaster Tools · 3 months

Almost every local business optimises for Google and forgets Bing entirely, which is why this channel is so cheap to win, and why it is included in every engagement I run.

79,900 impressions and 454 clicks over the quarter for a concrete services contractor in Redmond, Oregon, from an audience the competition in Central Oregon is not even attempting to reach.

It matters more in 2026 than it used to: Bing feeds Copilot and several AI assistants, so visibility here increasingly decides whether a business gets recommended when someone asks an AI for a concrete contractor rather than typing into a search bar.

Those are additional driveway, patio and foundation enquiries at no additional ad spend: the same work, indexed twice.

How to read these

What these charts do and do not prove

Screenshots are evidence, not proof of what will happen for you. Every business starts from a different position, in a different category, in a different city, and results vary accordingly. Anyone showing you charts like these alongside a guarantee is selling you something they cannot deliver.

What these do show is a consistent pattern: correct the Google Business Profile, fix what is broken technically, publish content that answers the questions buyers actually type, and enquiries become steady rather than sporadic. That pattern held across every account on this page.

I can produce the underlying exports for any figure here on request. If a provider cannot do that for their own case studies, treat the numbers as marketing copy.