Services
GMB Audit
Most audits are a sales document with a scan attached. This one starts with the number that actually tells you where you stand, and it ends with a straight answer, including when that answer is that you do not need to hire anyone.
A GMB audit is an assessment of your Google Business Profile against the things that actually determine local visibility: how you rank across your service area rather than at one point, whether the profile is configured correctly, and whether anything on it puts you at risk of suspension.
I run this free, before any commercial conversation, and there is a reason that is not simply generosity. A retainer proposed before anyone has looked at the account is a guess with an invoice attached. The audit exists so that both of us know whether there is a case for working together before either of us commits.
What the audit covers
Geo-grid ranking check
Your target keywords queried from dozens of simulated points spread across your actual service radius, plotted as a map. This is the centrepiece, because it is the only measurement that reflects what different customers in different parts of your area genuinely see.
Profile configuration review
Primary and secondary categories against what actually ranks in your category and market. Service items, attributes, business description, hours, and whether the address or service-area configuration is correct for the type of business you are.
Suspension risk assessment
A check against the five causes behind almost every suspension: business name keyword stuffing, address problems, implausible service radius, recent bulk editing, and review manipulation. Every account is checked for this whether you asked about it or not, because finding it afterwards is far more expensive.
Review profile analysis
Count, velocity, recency, rating distribution, response rate, and (more revealing than any of those) whether the review text describes specific jobs in specific places, which is what makes reviews useful to both buyers and AI systems.
Competitor comparison
The businesses actually holding the map pack positions you want, and specifically what they have that you do not: categories, review volume, proximity advantage, or website strength. Often the finding is proximity, which is worth knowing because it changes the strategy entirely.
Website read
A quick technical assessment: speed, indexation, whether location and service pages exist, and whether structured data is present and coherent. Not a full technical audit, but enough to identify whether the site is the bottleneck rather than the profile.
The monthly gap estimate
An honest estimate of the revenue difference between where you are now and where your category and radius realistically allow you to be. This is the number that determines whether a retainer makes financial sense, and it is calculated from your own figures rather than industry averages.
Why the geo-grid is the part that matters
If you search your own service from your own premises and see yourself near the top, you have measured the single least representative position available. Proximity is one of the heaviest factors in map pack ranking, so a searcher standing at your front door is guaranteed to see the most flattering result possible.
The grid reveals the shape of your visibility instead of a single number. The usual finding is a bright core within a mile or two, falling away sharply beyond it, and the customers you are not currently winning live precisely in that falling-away region.
The shape is diagnostic. Strong to the north and weak to the south usually means a competitor dominates that side, not that your profile is broken. Weak everywhere except one point means the profile is underpowered and ranking on proximity alone. Those two findings lead to completely different work, and a single-point rank check cannot distinguish between them.
What you get, and what happens next
You receive the geo-grid images, the list of configuration problems found in priority order, the suspension risks if any exist, the competitor comparison, and the gap estimate. It is written to be understood by a business owner rather than by another SEO.
If there is a case for working together, the next step is a short call to confirm what you want more of (emergency call-outs, booked appointments, commercial contracts, walk-ins) and whether the category and radius support it.
If there is no case, I will say so in the same message, explain why, and you will not hear from me again unless you get in touch. Sometimes the honest answer is that the profile is already well configured and the constraint is elsewhere. Sometimes the gap does not justify a retainer. Telling you that costs me a sale and saves you considerably more.
What the free audit deliberately excludes
It is not a full technical website audit, a competitor backlink analysis, or a content strategy. Those are paid work, and quoting them as free would only mean pricing them into a retainer somewhere less visible.
It does not require account access. The audit is run from publicly available data plus whatever you choose to share, so there is no reason to grant anyone access before you have decided to work with them.
And it is not a sales call in disguise. There is no presentation, no pressure, and no artificial deadline on a discount. You get the findings whether you hire me or not, and you are free to hand them to another provider; several people have.
What to send
Four things. Your business name exactly as it appears on your Google Business Profile. The city or service radius you actually want customers from. Your website URL, if you have one. And one line on what you want more of.
That is enough to run the grid and review the profile before replying, which means the first response you get contains an observation about your account rather than a request for a discovery call.
Email info@waseemranker.com and it will be turned around within one working day.
Common questions
Is the GMB audit really free?
Yes, with no obligation and no account access required. It exists because proposing a retainer before looking at an account is guesswork, and because roughly one business in five turns out not to need one, which is worth establishing before either of us spends money.
How long does the audit take?
One working day in most cases. The geo-grid runs quickly; the profile review and competitor comparison take the bulk of the time.
Do you need access to my Google Business Profile?
No. The audit runs on publicly visible data plus anything you volunteer. Account access is only requested if we go on to work together, and then as a delegated manager invitation you can revoke yourself at any time.
What if the audit shows I do not need your services?
Then I will tell you that, explain what I found, and leave you alone. You keep the findings either way, including the geo-grid images, and you are welcome to act on them yourself or hand them to someone else.
Other services
Want to know what your own numbers look like?
Send your business name and city. I will run a geo-grid check and a profile audit and tell you what is actually wrong, including if the answer is that you do not need to hire anyone.